The Art of Breaking Out with Craig McBreen

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My guest, Amy Morin, is a psychotherapist, licensed clinical social worker, and college psychology instructor. She is also the author of 13 Things Mentally Strong People Don’t Do, a bestselling book that started with a viral blog post of the same title in 2013.

In episode 36 of The Art of Breaking Out, we discuss mental strength and how individuals can be more resilient. We also get into the story behind her book.

Amy originally wrote “13 Things Mentally Strong People Don’t Do” November of 2013, as an article. But a piece she never imagined would go viral did. Her message was soon everywhere and the list was within a short period of time was on Forbes.com. To this day it's still one of Forbes most read articles, with views in the millions.

Her message about mental strength is deeply personal, because it was actually a letter Amy wrote to herself during a period when she had to stay strong. Within a three year time frame, Amy had lost her mother, husband, and father-in-law.

Her list of 13 goes way beyond a daily practice of good habits. It's more like a manifesto instructing us how to get rid of the bad habits that hold us back from breaking out in our own way. Life can be overwhelming for sure, but Amy's list of 13 is a guidepost for overcoming life’s inevitable challenges. Mental toughness takes hard work and dedication, but everyone can do it, and that's Amy's message in a nutshell.

Questions I ask

  • You've gone on so many adventures to honor your husband. Which is your favorite?
  • What really lights you up?
  • What is your best advice to someone who is giving away their power to others?
  • What do you think about the pervasive self-improvement message that you should work towards happiness?
  • How have you dealt with your skyrocketing success?
  • Are you and introvert or extrovert?
  • What are you goals for the near future?

Things you will learn

  • The first rule of her book (about not wallowing in self pity) is why she started the book
  • The adventures she's gone on to honor her husband's birthday
  • Why physical and mental health goals should always come before business goals.
  • Her goal-setting practices
  • The difference between and internal and external locus of control.

Links mentioned in the show

Direct download: Episode_36Amy_Morin13_Things_Mentally_Strong_People_Dont_Do.mp3
Category:general -- posted at: 7:46am PDT

My guest, Stephanie Sammons, excels at helping businesses and solopreneurs grow their digital influence, impact, and income to attract, win, and keep clients in the digital age.

Stephanie is a digital marketing strategist who knows the ins and outs of content marketing. She is also extremely well versed in the world of LinkedIn, and the author of the new book titled Linked to Influence.

In today's episode, Stephanie and I discuss social media and content marketing done right, but we also get into her story—from 15 years in the corporate financial services world to her current business, which is all about helping small business and professional services entrepreneurs build online influence and become more profitable in the process.

We talk about balance (she calls it the opposite of perfection), what success truly means for the modern day entrepreneur, and Stephanie's own reinvention.

She believes that a healthy brain, healthy body, and healthy business all have to come together to achieve true success. I do too and it's why I had her on the show.

Questions I ask:

  • Are you still a singer songwriter? And how has that helped your online ventures?
  • What are some effective initial steps to effectively network on LinkedIn?
  • Why has the digital marketing community ignored LinkedIn in for so long?
  • What are effective strategies for using LinkedIn's publishing platform, LinkedIn Pulse?
  • Is the future of work about combining a variety of skills in new and interesting ways?

Things you will learn

  • Stephanie is a singer-songwriter and recording musician. And her 25 year old Gibson Hummingbird is her instrument of choice.
  • How Stephanie reinvented her career
  • She has a daily yoga practice that helped spark her reinvention and change her life.
  • The importance of hiring a coach for help.
  • Initial strategies for utilizing LinkedIn.
  • At 5'4", she was a point guard on her college basketball team.
  • She is a Certified Financial Planner with experience managing $1M+ investment portfolios.
  • The amazing value of LinkedIn's massive database

Links mentioned in the show:


I’ve read about 2,489 articles on one question that drives me crazy: How do you turn your passion into a business?

Yep. That question drives me nuts.

Why do I hate this question?

1. It leads to an exercise in futility.
Finding your sole passion and turning it into a business is a outlook that impedes more than helps, because...

2. It assumes there is only one passion for you.
Nobody has just one passion. Okay, there are exceptions (there always are), but chances are this isn't you.

3. It's constraining.
You convince yourself you need to discover your big thing and you waste your time in this search.

I think, instead of plodding uphill in this futile passion rush, simply ask yourself this…

What do I truly want?

Then follow up with a second question..

Why has "it" not happened?

I don't think it's a stretch to say that most often your "what I want" answer is about freedom. The reason things haven't happened is because your dreaming and not doing.

So the big question to ask is… How do I define MY freedom? This is unique to you, of course. Only you can define your way, but it IS the one big question.

Today's podcast is my riff on the ever popular "find your passion" argument.

Be sure to subscribe to my bi-weekly Art of Breaking Out updates and listen on iTunes to make sure you never miss an episode.

Direct download: A_Question_That_Might_Change_Your_Life.mp3
Category:general -- posted at: 8:22am PDT

My guest today is Ayse (Aishé) Birsel. She's an award-winning designer, teacher, speaker and author of Design the Life You Love. We spend most of this interview discussing the book, but we also get into Ayse's journey, design practice, and creative process.

Her book, Design The Life You Love, is an illustrative workbook crafted for those looking to reinvent themselves… to break out.

If you go through her process, you start to truly think through your past, have more awareness of your present, and most importantly, you start building the raw material you need to design the life you love.

In a nutshell, Ayse's book is one that teaches you to assess your life, toss out the undesirable elements of it, and add in the things that light you up.

Her creative presence is always there, telling you—in a fun, illustrative fashion—to be the architect of your own vision. To look forward, seek something more, but do it in a pragmatic way. In other words, it's a very creative and inspirational book. But it is also practical with a unique and effective approach to laying out the life you want to live.

There is also a bit of motivation thrown in… Ayse suggests that living a life true to your values will never happen by sitting still and dreaming. You must detail what you wish for and aspire to, map out those desires, and take actionable baby steps to see achieve those goals.

So, we go into great detail about the book and the workshops the book is built upon. And we discuss her workshops—how and why she started the classes, how intimidating those initial steps were, and how they led to the book.

We discuss in detail some of her main sections—deconstruction, point of view, reconstruction and expression. I personally love her heroes exercise and our discussion of the importance of metaphor—for your life today and for a life you imagine. And actress Greta Gerwig's baseball analogy…

"Whenever I have trouble writing, I think about the pace of baseball. It’s slow. You strike out a lot, even if you’re great. It’s mostly individual, but when you have to work together, it must be perfect. My desktop picture is of the Red Sox during the World Series. They aren’t winning; they’re just grinding out another play. This, for me, is very helpful to have in my mind while writing."

You know me and the power of incremental baby steps to change. So I naturally love this quote. And I'm pretty certain you'll love what Ayse has to say, especially if you're at a crossroads, are looking to reinvent yourself, or simply want to a personal brand that truly reflects what you are all about.

Questions I Ask:

  • What sparked you to write Design the Life you Love?
  • How long was the planning to writing process? How many iterations were there? And how painful was the process?
  • How does a non-designer learn to think like a designer?
  • You write about constraints in your book. Can you talk about typical constraints and what that means to someone looking for major life change
  • What do you think about the "Do what you love and the rest will follow" message?
  • What habits keep your creative engine running?
  • What role do values play in the process of design and reinvention?
  • When your life goes out of whack, what do you do to bring yourself back?
  • What new things have you discovered about yourself through this process?
  • What is your first bit of advice for someone looking to change their life?

What You Will Learn:

  • She designed the world's most comfortable toilet seat (and is affectionately known as the Toilet Queen).
  • The concept of Money never figures into her student's reconstruction maps.
  • How learning to think like a designer can profoundly change your life.
  • Doing what you love is only one little criteria for designing a life you love.
  • The Amazing power of warming up with playful illustration.
  • Values are what sustain you through designing the life you love.
  • We get into a discussion of her Chicken Soup analogy to deconstruction, reconstruction.
  • If you can make constraints live together, you can create uncommon value. And this is when breakthroughs happen.
  • For most of her students, it only takes 2 pages to deconstruct their life!
  • Deconstruction—seeing your life as building blocks–can be a powerful way to map out your life.
  • Ayse's friend Casey Gerald told her that when he was a kid and people would ask him what he wanted to be when he grew up, he’d say, “Myself!”

Links Mentioned in the Show:

Direct download: Episode_33How_to_Design_the_Life_You_Love_with_Ayse_Birsel.mp3
Category:general -- posted at: 2:58pm PDT

My guest today, Natalie Sisson, likes to call herself the Suitcase Entrepreneur because, since leaving her home of New Zealand in 2006, she has travelled the world, lived out of a suitcase, and run a successful—multiple six-figure—online business that allows her the freedom she loves. And it's this freedom she teaches others to do. In fact she is I’m on a mission to help 1,000,000+ entrepreneurs create true freedom in life by 2020.

Her amazing success and these lofty goals are why I wanted to get Natalie on the show.

We start talking about her varied background, her amazing competitive streak, and how and where she started in the corporate world. And why her early corporate experience turned her onto the entrepreneurial world.

We also discuss why earlier this year, Natalie dropped everything and came back home to Wellington, New Zealand to be with her family. Yes, the Suitcase Entrepreneur now has a home base in New Zealand after traveling for years out of a suitcase. We get into what it means for Natalie, her brand, and her audience.

You know that I love branding done right, and we get into the basics of brand-building, including a brief discussion of Simon Sinek's Start with Why. In fact, we discuss the importance of finding your Why and how crucial it is to creating a breakout brand. But we also get into focusing on your Why not—the reason why you are not achieving what you want to in your personal and professional life. Not letting life just happen to you.

Natalie is also focused on a big, bold project called the Right to Freedom Initiative. A social enterprise built to allow individuals to recognize where they fit on the Global Freedom Scale, and what they can do to improve this for themselves and others. She wants to do the first global study on freedom, and w get deep into this.

Fact: a freedom-based life doesn’t always have to mean traveling the world. It's more about pursuing the freedom to make choices that feed your soul. If you want to I set your own rules, do your own thing, and build a brand that both feeds your soul and leads to success, you'll love what Natalie has to say.

Questions I Ask:

  • How different is life going to be for you now that you are in Wellington permanently?
  • What kind of advice would you give a budding blogger looking to start online, especially regarding branding?
  • If someone wants more freedom in life and business, what are the first actionable items to get them on the right track?
  • You offer a ton of products and services. Of all the things you do, is there any one thing that stands out as the most lucrative for you?
  • How did your Right to Freedom Initiative start? What are your big goals with this project?
  • What is "showing up" to you?
  • Is the future of work about mixing a variety of skills in new and interesting ways?

What You'll Learn:

  • How to build a brand that clearly represents what you do, why you do it, speaks to the right people, and moves the needle in your business.
  • The importance of joining a mastermind group.
  • One of the biggest problems solopreneurs have is going it alone and not surrounding themselves with like-minded business people.
  • The benefits of buying experiences over stuff
  • All about her special "big ass" project.
  • The importance of being a leading learner.
  • The amazing value of sitting down for 20 minutes and writing out your ideal day.

Links Mentioned in the Show:

Direct download: Episode_32Natalie_SissonHow_to_Build_a_Freedom-Based_Life_and_Business.mp3
Category:general -- posted at: 12:59pm PDT

My guest, author, investor, and innovation expert, Whitney Johnson, is a trained classical pianist. And when she moved to New York City years ago, she didn't go there to play at one of New York's iconic music halls. No, she moved to make it on Wall Street.

Whitney is best known for her work driving corporate innovation through personal disruption. And in this show, we get into her amazing story—how she ended up in NYC as a music major, fell in love with Wall Street, then went from secretary, to equity analyst to working with the "Warren Buffett of Mexico," Carlos Slim. It's a rich and varied path that has led to such a unique career.

Whitney is best known for her work on driving corporate innovation through personal disruption. We get into her amazing story—how she ended up in NYC as a music major, fell in love with Wall Street, got a job as a secretary to equity analyst to working with the "Warren Buffett of Mexico," Carlos Slim. It's a diverse background that led to such a unique career.

Whitney and I discuss the details of how she transitioned to something entirely different around 2005. After working in midtown Manhattan for over a decade, and at the top of her game, she decided it was time to quit. Her friends thought she had lost her mind, but this shift would lead to bigger and better things. She wrote her critically acclaimed book Dare. Dream. Do, started teaching others how to dare to dream, and sparked major changes leading to her current focus.

Whitney has received widespread recognition for her thinking and was inducted into Management Thinkers50 in 2015, and was named one of Fortune’s 55 Most Influential Women on Twitter in 2014. She co-founded the popular Forty Women Over Forty to Watch, is formerly the co-founder of Rose Park Advisors alongside Clayton Christensen, and is a fellow at the Tribeca Disruptive Innovation Awards.

You'll love our conversation on a topic I love—innovation and change through personal disruption.

Questions I Ask:

  • What are the main lessons your learned early in life?
  • What is competitive risk? What is market risk? And, what do both mean to you as a solopreneur?
  • Do you think the future of work ins about combining a variety of skills in new an interesting ways?
  • What do most people do wrong when it comes to execution and getting things done. Most people don't value what they do best.
  • What is David Blakey's story and how did he change his life?
  • How do you structure your day and break up your disciplines?

What You'll Learn

  • How she went, from classical pianist, to banking analyst, to personal disruption expert.
  • All about personal disruption
  • How important dreaming is to growing, in life and in business.
  • The importance of getting "buy in" with your ideas.
  • Pillars like planning to fail, plan not to plan, etc.
  • What are some of the initial steps you would advise someone to take if they are not happy with their career?
  • The things we are most passionate about are not necessarily the things we should pursue in business.

Links mentioned in the show:

Clayton Christensen
James Altucher
Brene Brown
Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
Always, Always, Always Show Up
WhitneyJohnson.com
Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work


Let me ask you something: Do you think you’re doing the work you were born to do? And, is there even such a thing?

Many solopreneurs struggle with this question. Worrying they are working like an over-caffeinated beaver on the “wrong” thing. Spending most of their waking hours working on something that isn’t quite “it.”

I think we all struggle with this question. Wondering if there is such a thing as a “calling.”  Well, this is one subject we get deep into in today’s interview with solopreneur and writer, Jeff Goins. This is why he wrote The Art of Work—because many people were asking this question: How did you find your way?

Once Jeff declared himself a writer—his Obi-Wan Kenobi moment— everything changed. We talk through that moment, where he started, and how he’s built a career and life around it.

His online journey started in non-profit marketing, and he had eight different blogs before starting goinswriter.com. But after reading books by writers like Seth Godin, he was inspired by the thought of spreading an idea worth spreading. In fact, it helped him understand why marketing matters. And this, combined with his turning pro, is where it all started.

We also talk about his thoughts on living a portfolio life. What it means, why it’s not a new term, and why it defines the future of work. This includes spending some time on Charles Handy’s The Age of Unreason, and why a portfolio life is a smarter way to build a career. Whether you think of yourself as a jack of all trades or master of one, it doesn’t really matter, this is the future of work, and a topic you should be paying attention to.

Most of our conversation centers around this question: How do you find that thing that sparks you, and then build your vocation and lifestyle around it?

Jeff is a speaker, a podcaster, but most of all, he’s a writer. He’s the author of 4 books, including the Art of Work. He was an amazing guest, and I know you’ll love this show.

Questions I ask:

  • When did you decide you wanted to be a writer?
  • Can someone really find their calling?
  • What is your process of self-inquiry?
  • Can you plan your purpose? (You’ll love his answer.)
  • Is this the age the the renaissance man woman?
  • Vocation: Is the future of work about learning a variety of skills and combining them in interesting ways?
  • Is The Hunger Games the future of writing?

What You’ll Learn:

  • Why thinking like a pro will change your work and your life.
  • Why you need to listen to your life (See parker palmer below).
  • He wrote The Art of Work not because he had all the answers, but because had so many questions.
  • Jeff was a Spanish Major in College (not an English major).
  • Everyday you have an opportunity to create a legacy.
  • He won a 6th grade spelling bee (and made and 8th grader cry in the process) by spelling, wait for it… acquiescence.
  • To pay attention to the themes that keep popping up in your life. (You’ll love his time line exercise).
  • By 2020 half the american workforce will be freelance workers.
  • The secret to Ernest Hemingway’s success, Yeah, really.
  • Why I think Jeff is Ernest Hemingway and James Altucher is Gertrude Stein
  • 1,000 fans starts with 10 true friends.

Links:

Direct download: 30Jeff_GoinsHow_to_Listen_to_Your_Life_and_Find_Your_Calling.mp3
Category:general -- posted at: 9:25am PDT

My guest, Gini Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-area integrated marketing communications firm. She also runs the PR and marketing blog, Spin Sucks, one of the most popular PR blogs on the planet.

Gini delivers keynotes, panel discussions, coaching sessions, and workshops on the subject of using online technology in communication, marketing, sales, and HR. In my opinion she is an expert when it comes to modern blogging, brand-building, and community.

We talk about her early career, from working for Fleishman Hillard to her current firm, Arment Dietrich. We get into when she first started her firm, her many life changes along the way, and the lessons she's learned, in business and in life.

We discuss how she helped her firm weather another of our nation's financial crises, particularly how she started to restructure her firm to get new business. Gini worked to change her company from the ground up by focusing less on media relations and more on social media, social advertising, content marketing, etc. An integrated approach to doing things—something practically no one in her industry was doing at the time. The big guys weren't doing it, but she was. And Gini was focused on doing more, much more, to help her clients grow their businesses.

She created a lean team and went virtual. So, we get into a few details regarding building a virtual organization with people scattered around the globe. We also drill-down into the specifics of integrated marketing, how it relates to the PR industry, as well as small businesses and solopreneurs.

We also get into the mechanics of branding, story, and marketing for the small guy, We even discuss the fact that Gini recently became a foster parent. So we get into the foster care world and how she is doing her own thing to change it. We even get into a not-so-timely discussion of the Chicago Cubs. I know you're going to like this.

Questions I ask:

  • How does a solopreneur craft a brand framework for developing their own story?
  • What is your new SpinSucks/blogging project?
  • What don't we know about you?
  • How do we change the perception of foster care?
  • What is "showing up" to you?
  • What is your advice to the lone solo pro working to create an integrated marketing engine of their own?

What You’ll Learn:

  • Gini grew up with no radio or TV.
  • How she brought her company back during a financial crisis.
  • A great technique for reaching out to your LinkedIn contacts (something that may lead to clients).
  • That Gini recently became a foster parent (and she has a future vision around it the world of foster care).

Links Mentioned in the Show:

Direct download: Episode_29Gini_Dietrich_On_Changing_Perceptions_in_Business_and_in_Life.mp3
Category:general -- posted at: 10:03am PDT

Brian Clark describes himself as a serial entrepreneur. He is CEO of Rainmaker Digital, founder of Copyblogger, and host of the Unemployable Podcast.

To say he's a content marketing expert would be a severe understatement. He's a guy with chops and I've been dying to talk with him for a while. If you're a solopreneur trying to make your way in the online realm, you should get out a pen and paper and listen to this interview.

Before starting the extremely popular site Copyblogger around 2006, Brian built three—count 'em, three—successful online service businesses before moving to a completely online business model (Copyblogger). Fast forward to now and the result of all the blood, sweat, and tears Brian put into Copyblogger—Rainmaker Digital.

Brian has always been about providing rock-solid advice and solutions that empower people to successfully grow their businesses through social media and online marketing. And in my humble opinion, he is "The Man" when it comes to this stuff. I know of no one better.

We discuss Boulder, Colorado, the hipster-tech-Mecca of Austin, Texas (he's lived in both hot spots), tech hubs in general, and why our online realm should give us freedom. The topic of freedom leads us to Brian's illustrious online career.

And what about the brand launch for Rainmaker Digital? We discuss why he decided to depart from the Copyblogger name. So there are some great branding lessons in this interview—detailing his methodical, subtle, and extremely effective transition from the Copyblogger brand to the big, bold, new Rainmaker brand.

We get into the rationale behind the controversial decision to kill comments at Copyblogger and why they might go back to accepting comments.

Brian's online story all started with the book Permission Marketing by Seth Godin. After a stint at a law firm, he started his own solo law practice, then moved to real estate—he built a virtual real estate brokerage around 2002. At the time people thought he was insane, well… let's just say Brian is pretty good at predicting what's around the corner. The point is that Brian has been hard at work in the online space since the early 2000's, meaning he as a ton to teach.

We get deep into authenticity and how to frame your online persona… starting with Louis CK, leading to James Altucher, and ending with Erika Napoletano. I'm a fan of each, and Brian articulates with great precision, lessons on how you can learn how to share the right part of yourself to your audience. We really get into a great discussion on entrepreneurship and MINDSET. We also get into his new personal project, Unemployable, and how it originated.

Brian has been featured in a variety of books, including Linchpin by Seth Godin, Epic Content Marketing by Joe Pulizzi, and Free Agent Nation by Daniel Pink.

Questions I ask:

  • What was the one driving force behind your initial online venture?
  • How can you share the right part of yourself to your online audience? Be yourself in a carefully crafted way? The best way to find your voice?
  • What is Louis CK's secret to success?
  • What is the one bit of advice you would give a budding solopreneur?
  • How, exactly, did Rainmaker FM get started?
  • Does a podcaster just starting out have a chance? (You'll love his answer).
  • Facebook—why did you leave Facebook?
  • What do you think of Facebook as a free promotional platform?
  • Why did you start Further?

What You’ll Learn:

  • About Brian's moment of enlightenment: In 2005 Brian had a life threatening snowboarding accident which led to brain surgery.
  • Why you now need a "producer" mindset.
  • About "Authenticity" in the online space—being the part of yourself your audience will love.
  • It's always about the audience.
  • The importance of positioning—finding a part of yourself that'll reach the right people.
  • You don't follow your passion. You FIND your passion.
  • Most entrepreneurs are seasoned 40+ year olds. (I rather like this.)
  • It's is never too late to start an entrepreneurial venture.
  • Why comedians are the best storytellers.
  • Every one of Brian's employees has come from his audience.
  • Email converts 40 times higher than social media.
  • Why you should study copywriting, now!
  • Why entrepreneurs should think of themselves as highly paid servants. (The servant mentality rules in the online kingdom.)
  • Lessons on how to fight your own resistance and the resistance of others.

Links Mentioned in the Show:

Brian's many properties:

Direct download: Brian_ClarkThe_Secrets_of_His_Success.mp3
Category:general -- posted at: 10:15am PDT

My guest, Ryan Hanley, is the head of marketing for TrustedChoice.com. He is also a keynote speaker, author, and founder of Agency Nation, an advanced content marketing agency helping insurance agents grow their audience.

But here is what else Ryan Hanley does: He helps brands and businesses find their audience, tell their story and win the battle for attention online.

We open the podcast by talking about young outliers in the online world (Lewis Howes, John Lee Dumas, Derek Halpern) and quickly transition to Ryan's own platform and methodologies.

We start by discussing his roots, the insurance business, and how he started in the online world. Ryan earned his chops in the online marketing world by doing great things for a small insurance agency in upstate New York. At that time he learned as much as he could about marketing, started to love it, and this is where his "Content Warfare" brand was hatched.

This small agency's site was outdated and stale, so he looked for a way to bring it to life. In fact, you might say asking questions was the secret to his success. He asked insurance clients questions, trying to gather the most common questions people ask about insurance. He collected 147, cut it down to 100, and on January 2, 2012, he held up his cell phone camera and started answering questions and recording to video—for 100 days in a row.

This successful experiment in content marketing brought business to the firm and still does. The firm quickly shot up in local search rankings (even outranking Geico in the local market).

Lesson: Ryan simply crushed it in search by creating and delivering value. Since this little marketing "experiment" the agency has made more than $100K in revenue to date, just from the series.

So Ryan certainly has online marketing chops. But we also talk about the mistakes many solopreneurs make, from spending waaaaay to much time on social media, to moving forward without intent. We really get into a detailed discussion on branding and story. Including details on how someone could begin telling their own story, and how that applies to ongoing branding done right. So, this podcast is infused with advice on how to develop clear branding, find your ideal customer, tell your ongoing story, and win the battle for attention online. You're going to love the show.

What You'll Learn:

  • What trips up most solopreneurs trying to gain traction online.
  • Core principles of SEO (and local SEO).
  • Why the best way to use social media is as a networking platform.
  • And why, unless you are selling engagement on social media, you should not be spending so much time on social media.
  • The trick of making your work and life coexist in harmony.
  • The importance of a highly targeted focus when it comes to finding your ideal customer.
  • The right way to approach podcasting.

Questions I Ask:

  • How should a beginning solopreneur approach social media? What are effective social strategies?
  • What the heck happened to Google Plus? Is it officially dead?
  • How does a solo pro begin to flesh out their own story using your 3 C's approach?
  • How does a solopreneur find his/her best medium?
  • What are you reading today?
  • What will the content marketing world look like in five to 10 years?
  • Can you create an ideal life and business?

Links mentioned in the show:

Direct download: Episode_27How_to_Win_Your_Battle_for_Attention_Online_with_Ryan_Hanley.mp3
Category:general -- posted at: 8:53am PDT