The Art of Breaking Out with Craig McBreen (general)







December 2018
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Who is Amy Harrison? As a copywriter, content coach, and public speaker, her domain is teaching businesses around the world how to avoid drab content and write copy that speaks to your ideal customer.

I'm guessing she might have a cult-like following with AmyTV. 

And she continues to impress with her memorable live training sessions. (I think you'll understand why after listening to this interview.)

Amy believes every employee has the potential to create content that attracts, persuades, and converts readers into customers. And her formulas can work just as well for any solopreneur trying to break out in the online space.

She's trained as a film and TV screenwriter;

certainly knows how to use humor in marketing;

and has run workshops in over 20 countries.

She is funny, engaging, full of energy, and has a ton to teach you, Dear listener, so don't miss this one.

Some questions I ask:

  • What does it take to produce one episode of AmyTV?
  • How do you effectively use humor in your successful workshops? 
  • And how can we apply humor in our storytelling?

You'll also learn:

  • What Sesame Street, John Cleese, and Louis C.K. have in common.
  • About identifying “Areas of Impact” to get your customers' attention.
  • Great tips on effectively speaking to your ideal client.
  • And why we both think comedians are the best creative instigators.

Resources and links discussed in this show:

Write with influence

Marc Maron's WTF

Psycho-Cybernetics by Maxwell Maltz

Your Erroneous Zones by Dr. Wayne Dyer

Direct download: Amy_HarrisonBreak_Out_with_Compelling_Content.mp3
Category:general -- posted at: 5:09pm PST

Who is Mark Schaefer? Just in case you don't know, he's an author, speaker, college educator... and social media strategy consultant.

And yes, we do discuss social media, but much of the focus is on this post titled "A speech you will never hear again." The topic? How blogging saved Mark's life.

The post resonated with me because we all have to deal with darkness and pain, but Mark's speech transcript centers on how you can bend negative emotions into positive, life-changing strength. A place where you emerge as a new person. I LOVE that, and truly enjoyed this amazing conversation.

Yes, Mark really knows social media, but we dive deeper in this interview and I think you'll enjoy it.

Some questions I ask:

  • How did you discover your voice?
  • When did you first earn money because of your blog?
  • What is a micro niche? And how can you dominate it?
  • How does someone reinvent him or herself in this digital age?
  • What specifically about blogging brought you out of tough times? Gave you the impetus to push through?
  • How do you deal with criticism? 

You'll also learn:

  • How blogging saved Mark's life (and why you should embrace change).
  • The number one problem of new businesses (overlooking customers, anyone? ;))
  • That jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.
  • His favorite social network? And why?
  • How Mark reinvented himself, later in life. And why age should not be a barrier.

Resources and links discussed in this show:

Jay Baer's "Jay Today"

How to make a living on Vine [Juan Pablo Zurita]

Content Shock:

A speech you will never hear again

Did you get something out of this podcast? Jump on over to iTunes and let me know what you think.

Direct download: Podcast_6_Mark_Schaefer.mp3
Category:general -- posted at: 4:56pm PST

Lisa Gerber works with clients to discover their unique story, and find creative ways to get that story embedded in the conversation of their target audience. She thinks businesses, CEOs, and individuals achieve their big leaps through better storytelling, and I happen to agree.

I believe if you want to truly break out and create an online brand built to last, you must first develop a core narrative. We call that storytelling and Lisa has some great insight into this very process. If you're looking to make your way online or to take some big leaps of your own, listen to this show.

From the marketing manager at a popular ski resort to managing one of the most popular and award winning blogs in the PR industry, Lisa has marketing chops. But she also has a story to tell, and she can help you tell yours.

Some questions I ask:

  • How do you grapple with being an ambitious person who struggles to conquer anxiety on a regular basis?
  • How do you challenge yourself daily? Are there any practices that help you get past fear? That can help others get past fear?
  • Where does a small business start to truly use technology to shape their marketing in new and exciting ways? 
  • How do we convince others that age should not be a barrier?

You’ll also learn how Lisa has helped others uncover their narrative, her perpetual search to balance happiness with ambition, storytelling, wine-making, and a lot more…


Did you get something out of this podcast? I want to know in the form of a review on iTunes or Stitcher.

Direct download: Podcast_5_Lisa_Gerber.mp3
Category:general -- posted at: 2:43pm PST

Before Berni launched her coaching practice in 2008, she managed a multi-million dollar territory of Fortune 500 companies in a corporate sales job.

At the time she thought she had the whole world in the palm of her hands, until she dug a bit deeper, realizing she was deep into a job (and lifestyle) that sucked the lifeblood right out of her.

The day she stopped chasing someone else’s dream—kicking her corporate job to the curb—is the day she started to spark people and movements as The Shin Kicking Life Spark.

If you are dying to bust a move and make your way in the online kingdom, you'll love this interview. If you've ever thought about making a big change, but are hesitant to start, Berni will be your spark.

Some questions I ask:

What is Ruth Stone's writing process? (This includes details on Elizabeth Gilbert's amazing TED speech, "Your Elusive Creative Genius.")

What does the life of a coach entail? Describe your typical client and describe how you help them?

If someone wants to start a speaking career, where do they begin?

How does one get past fear and uncertainty (daily)?

What happened with your initial book "fails?" And why is your latest book, "The Year of the Brave Bear," so different?

You’ll also learn about:

Details on her book “The Year of the Brave Bear: Speak Up. Stand Out. Change Your World.”

How to find your why, even if you think you're the most boring person in the world.

Why Chris Brogan (she calls Chris her cousin) and AJ Leon are great role models.

Details on her moment of reckoning.

Why clarity is key, and more.

Did you get something out of this podcast? I want to know. 

Direct download: Podcast_4_Berni_Xiong.mp3
Category:general -- posted at: 10:25am PST

Ryan Hanley is a guy with quite a bit to teach both individuals working to bust a move and business owners trying to make their way in the online kingdom. 

His goal? To help brands and businesses find their audience, tell their story and win the battle for attention online.

He's deep into the world of content marketing and specializes in helping people create content that really moves the needle, but he's also quite the storyteller. Some of his favorite topics are creativity, inspiration, and storytelling, and we cover them all.

If you're looking to learn more about online marketing, how to build your personal brand, or make some changes in your life, I think this is the show for you, as we cover all bases.

Some questions I ask:

  • Can social media engagement kill your business?
  • What does it mean to be a thought leader?
  • How do you ride the initial wave of excitement and get back to why you started in the first place?
  • What are some actionable steps to building a powerful, yet sustainable online presence?
  • How do you build an audience?

You'll also learn about:

  • Details on his book "Content Warfare: How to find your audience, tell your story and win the battle for attention online." And his very successful pre-order campaign.
  • How to plow through your "pick and shovel" period, "the dip."
  • Why Chris Brogan is nothing close to an overnight sensation.
  • The importance of creativity in your work, and more.

Did you get something out of this podcast? I want to know.

Direct download: Podcast_3_Ryan_Hanley.mp3
Category:general -- posted at: 4:31pm PST

Brian Thompson is a guy with chops. He spent twenty-two years in the music industry, started a record label, a daily podcast, an artist management company, and even tour-managed a popular rock band. He also built a successful website, Thorny Bleeder, that was part music marketing, part kick in the shins motivation.

But that all changed this year when Brian moved from the bustling city of Vancouver, B.C. to a small town on British Columbia's Sunshine Coast.

He's now a writer, poet, podcaster, amateur photographer, and author of the upcoming book, "Sparks to Awaken." And his new online home,, focuses on the subjects he is most passionate about; mindfulness and self-awareness, inspiration and motivation, fighting resistance, personal development, spirituality, philosophy, Buddhism, Taoism, and Transcendentalist thought. 

If you're looking to make some changes in your life and want to hear from someone who's done this in a big way, this is a must-listen.

Some questions I ask:

  • What sparked you to change? And how did you get past the fear and uncertainty?
  • How does someone even start to realize his or her dream? Choose his or her adventure?
  • What is your daily ritual? How has Eastern philosophy helped?

You'll also learn about:

  • Details on the pre-order campaign of his book, "Sparks to Awaken."
  • His amazing Icelandic adventure, and the opportunities that came his way because of it.
  • The blogging platform he uses. (and it's not WordPress.)
  • "The Four Agreements" by Don Miguel Ruiz

And, how you can start showing the world what you're capable of.

Did you get something out of this podcast? I would love to know.

Direct download: Podcast_2_Brian_Thompson.mp3
Category:general -- posted at: 2:37pm PST