The Art of Breaking Out with Craig McBreen







January 2016
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My guest today, Natalie Sisson, likes to call herself the Suitcase Entrepreneur because, since leaving her home of New Zealand in 2006, she has travelled the world, lived out of a suitcase, and run a successful—multiple six-figure—online business that allows her the freedom she loves. And it's this freedom she teaches others to do. In fact she is I’m on a mission to help 1,000,000+ entrepreneurs create true freedom in life by 2020.

Her amazing success and these lofty goals are why I wanted to get Natalie on the show.

We start talking about her varied background, her amazing competitive streak, and how and where she started in the corporate world. And why her early corporate experience turned her onto the entrepreneurial world.

We also discuss why earlier this year, Natalie dropped everything and came back home to Wellington, New Zealand to be with her family. Yes, the Suitcase Entrepreneur now has a home base in New Zealand after traveling for years out of a suitcase. We get into what it means for Natalie, her brand, and her audience.

You know that I love branding done right, and we get into the basics of brand-building, including a brief discussion of Simon Sinek's Start with Why. In fact, we discuss the importance of finding your Why and how crucial it is to creating a breakout brand. But we also get into focusing on your Why not—the reason why you are not achieving what you want to in your personal and professional life. Not letting life just happen to you.

Natalie is also focused on a big, bold project called the Right to Freedom Initiative. A social enterprise built to allow individuals to recognize where they fit on the Global Freedom Scale, and what they can do to improve this for themselves and others. She wants to do the first global study on freedom, and w get deep into this.

Fact: a freedom-based life doesn’t always have to mean traveling the world. It's more about pursuing the freedom to make choices that feed your soul. If you want to I set your own rules, do your own thing, and build a brand that both feeds your soul and leads to success, you'll love what Natalie has to say.

Questions I Ask:

  • How different is life going to be for you now that you are in Wellington permanently?
  • What kind of advice would you give a budding blogger looking to start online, especially regarding branding?
  • If someone wants more freedom in life and business, what are the first actionable items to get them on the right track?
  • You offer a ton of products and services. Of all the things you do, is there any one thing that stands out as the most lucrative for you?
  • How did your Right to Freedom Initiative start? What are your big goals with this project?
  • What is "showing up" to you?
  • Is the future of work about mixing a variety of skills in new and interesting ways?

What You'll Learn:

  • How to build a brand that clearly represents what you do, why you do it, speaks to the right people, and moves the needle in your business.
  • The importance of joining a mastermind group.
  • One of the biggest problems solopreneurs have is going it alone and not surrounding themselves with like-minded business people.
  • The benefits of buying experiences over stuff
  • All about her special "big ass" project.
  • The importance of being a leading learner.
  • The amazing value of sitting down for 20 minutes and writing out your ideal day.

Links Mentioned in the Show:

Direct download: Episode_32Natalie_SissonHow_to_Build_a_Freedom-Based_Life_and_Business.mp3
Category:general -- posted at: 12:59pm PDT

My guest, author, investor, and innovation expert, Whitney Johnson, is a trained classical pianist. And when she moved to New York City years ago, she didn't go there to play at one of New York's iconic music halls. No, she moved to make it on Wall Street.

Whitney is best known for her work driving corporate innovation through personal disruption. And in this show, we get into her amazing story—how she ended up in NYC as a music major, fell in love with Wall Street, then went from secretary, to equity analyst to working with the "Warren Buffett of Mexico," Carlos Slim. It's a rich and varied path that has led to such a unique career.

Whitney is best known for her work on driving corporate innovation through personal disruption. We get into her amazing story—how she ended up in NYC as a music major, fell in love with Wall Street, got a job as a secretary to equity analyst to working with the "Warren Buffett of Mexico," Carlos Slim. It's a diverse background that led to such a unique career.

Whitney and I discuss the details of how she transitioned to something entirely different around 2005. After working in midtown Manhattan for over a decade, and at the top of her game, she decided it was time to quit. Her friends thought she had lost her mind, but this shift would lead to bigger and better things. She wrote her critically acclaimed book Dare. Dream. Do, started teaching others how to dare to dream, and sparked major changes leading to her current focus.

Whitney has received widespread recognition for her thinking and was inducted into Management Thinkers50 in 2015, and was named one of Fortune’s 55 Most Influential Women on Twitter in 2014. She co-founded the popular Forty Women Over Forty to Watch, is formerly the co-founder of Rose Park Advisors alongside Clayton Christensen, and is a fellow at the Tribeca Disruptive Innovation Awards.

You'll love our conversation on a topic I love—innovation and change through personal disruption.

Questions I Ask:

  • What are the main lessons your learned early in life?
  • What is competitive risk? What is market risk? And, what do both mean to you as a solopreneur?
  • Do you think the future of work ins about combining a variety of skills in new an interesting ways?
  • What do most people do wrong when it comes to execution and getting things done. Most people don't value what they do best.
  • What is David Blakey's story and how did he change his life?
  • How do you structure your day and break up your disciplines?

What You'll Learn

  • How she went, from classical pianist, to banking analyst, to personal disruption expert.
  • All about personal disruption
  • How important dreaming is to growing, in life and in business.
  • The importance of getting "buy in" with your ideas.
  • Pillars like planning to fail, plan not to plan, etc.
  • What are some of the initial steps you would advise someone to take if they are not happy with their career?
  • The things we are most passionate about are not necessarily the things we should pursue in business.

Links mentioned in the show:

Clayton Christensen
James Altucher
Brene Brown
Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
Always, Always, Always Show Up
Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work