The Art of Breaking Out with Craig McBreen







November 2015
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30


My guest, Ryan Biddulph started his blogging journey after being laid off from his security guard job at a shipping terminal. When he started he didn't know what a blog was, had serious financial problems, and some very limiting beliefs to get past. But being laid off, combined with his initial naiveté, was a blessing, catalyzing his exploration of the world of online marketing.

Ryan's rags to riches story is about a former security guard now making big things happen in the online realm. He's even given a talk at NYU and his message is simple… if he can do it, so can you—he's living, breathing proof of it. A guy who had about four pennies in his pocket seven years ago is now blogging from paradise.

We talk about the mechanics of branding, audience-building, and online marketing, but we also talk about the importance of maintaining a daily practice. Ryan credits daily meditation with really turning things around. It helped him fully let go of his old beliefs (relics of his old life) and finally get his groove on. He now meditates daily, to expand his awareness, setup his day, and focus on his intent. And the power of intention (vs. the constant scramble to make more money) is at the heart of this conversation. It's also the best way to find those people who will come to like, know, and trust you.

Ryan started his blog seven years ago but three years in he was still not clear on his mission. He earned enough from his writing gigs but he struggled and didn't have clarity. He had enough to travel the world on the cheap but it wasn't until roughly 15 months ago that things finally turned around for him—when Blogging from Paradise was hatched. We discuss his new brand, how he built it, and how he's built marketing momentum around it.

We also discuss how his goal to create a more effective passive income stream, led him to books and the world of Amazon self-publishing. With over 100 books on Amazon, more than 20 going to paperback, and 30 plus converted to audio books, he's certainly done it in a big way. And he is now spending most of his time on writing 6,000-7,000 word eBooks.

We get into the mechanics of his self-publishing model and how he found the right audience for his books. And if you want to learn a ton about online publishing on Amazon, you'll definitely want to listen to this interview.

What You'll learn:

  • Details on his life in Southeast Asia, including the cultural dynamics of places like Thailand, Cambodia, and Bali.
  • The importance of a daily practice.
  • Techniques for speaking directly to your audience.
  • Details on Ryan's Amazon self-publishing model.
  • How to build an audience by commenting on other blogs with a clear, consistent message
  • The best way to network with influencers.
  • How an icy cold shower might be the best way to jumpstart your day.
  • The amazing power of batching and delegating important tasks. (handing off that "bomb" to someone else.) Learn how Ryan's Bomb Rule of Blogging boosts your effectiveness!

Questions I ask:

  • How did you gain clarity and bring your new brand to life?
  • What led you to create your volume self-publishing model on Amazon?
  • And what techniques did you use to figure out exactly who to talk to and build an audience around your books?
  • Can you create an ideal life and business?
  • What are the specific steps you take daily to get yourself in a proper, positive, and productive frame of mind?
  • What is your why? Why do you do what you do?

Links mentioned in the show:

My guest, S. Anthony Iannarino is an international speaker, author, teacher, and sales leader. But what I really love about Anthony is his depth of knowledge and amazing capacity to deliver it in multiple formats, over and over. From his daily blogging habit to powerful keynote speeches, he is always on point with actionable advice.

In this interview, we not only discuss what he knows best, sales, we also talk a little Zen, Ohio state football, and hair metal.

The start of our conversation centers on Anthony's life in the early 90s. In 1992 while living in Los Angeles and thriving in a sales career, Anthony was forced to have brain surgery and had to return home to Ohio. He ended up working at the family staffing business. Well he actually rejoined Solutions Staffing and he's help build that company into what is is today.

Anthony has not only built an amazing career, he's created a rock-solid personal brand. And part of the reason his brand is so established is his daily blogging practice. In fact, on December 28th, 2009, he told his wife he was going to write and share all he knew, daily. He also told her that within a year he would be keynoting conferences. He is now a sought after speaker but that has not slowed down his writing at all.

Fun fact? It turns our Anthony was the front man for rock band called Bad Reputation. He started the band when he was 17 because he saw Whitesnake and saw the way women looked at David Coverdale. It was like nothing he'd ever seen, so the next day he called his brother and said "we are starting a rock band, immediately if not sooner." They played Columbus, then L.A.

NOW he is playing around the world as a keynote speaker, more specifically, delivering keynotes and workshops in 36 cities across 8 countries. You'll love what he has to say. Anthony even runs through a cold calling script to give you the basics on getting customers via that old device called… wait for it… a phone.

Whether you cold call or not, if you want to get customers you should listen to this interview. We discuss everything from the power of selling to Buddhist monk Thich Nhat Hanh.

What you'll learn:

  • You wont find your voice until you start writing.
  • Consistency is key.
  • The importance of joining a small community and curating content.
  • When sharing your work, never worry about competitors because sharing leads to amplification! (You want that.)
  • The importance of giving away your ideas and being a true value creator.
  • Cold calling is still the easiest way to get customers. But it's just one part of a complete package.
  • Community first. You must have community before you develop any product.
  • Less focus on SEO, more focus on writing about things that matter works. As long as you do this on a consistent basis. (This, Google loves.)
  • How to make an effective cold call. (Anthony runs through a script.)

Questions I ask:

  • What are the most important initial steps for someone to take to get in front of the right audience?
  • Are people too focused on SEO?
  • How do you maintain such a consistent writing habit?
  • Is cold calling dead?
  • Should you ever worry about competitors when sharing your knowledge?
  • What are your morning habits? Practices that help you stay productive?
  • What does showing up mean to you? (You'll love his answer.)

Links mentioned in the show:

Ana Hoffman has a property called Traffic Generation Cafe. A place built to help online business owners increase traffic and profits. She runs this site and teaches others how to efficiently run an online business. And she is quite good at it.

But in today's show we talk about a lot more. We kick off the talk with a discussion about her recent trip to Russia. And, yes we talk about Vladimir Putin… for a second ;) We discuss Ana's background and what it was like growing up in Russia, her world travels, and why she eventually left for the U.S.

It turns out that a chance meeting with an American missionary on the Streets of Saint Petersburg set the course for the rest of her life.

Fast forward a few years, and Ana is married and living in the U.S. But when her husband was unexpectedly unemployed (separated from the Air Force due to medical conditions) things changed. She had a young daughter to take care of, motivating her to start dabbling in the online realm. Starting with Ebay, then Multi-Level Marketing (MLM), she was soon immersed in the world of Google and SEO—she worked to learn all she could about this new and exciting world.

Like many, her first blog was a complete failure, so she scrapped it and started Traffic Generation Cafe (and, by the way, "cafe" is in there because she loves, loves coffee). When it came to generating traffic online, she was tired of feeling clueless, so she decided to change that, and boy did she ever. You'll love her actionable advice. And you’ll be fascinated by her story.

What you’ll learn:

  • Ana's great "how to write a blog post" advice. It involves a step-by-step checklist.
  • Why she makes checklists for just about everything.
  • The best SEO advice she can give: Repurpose your stuff in a site that ranks, and have a good call-to-action. (Hint: When your site doesn't have enough power to rank, places like SlideShare and YouTube do).
  • It usually takes 10-15 years to become an "overnight success."
  • She makes a case for Google plus.
  • She was initially a bad English student (hard for me to believe, but true.)
  • Failure jumpstarts success.
  • The importance of focusing on one thing each day, then breaking it down to an actionable checklist.

Questions I ask:

  • How did you get started in internet marketing?
  • How do you structure your day?
  • How to you structure and write a blog post?
  • How do you promote your posts?
  • Why are you still using Google Plus?
  • What are some little SEO tricks the audience can use to gain traction?
  • Is the money still in the email list?

Links mentioned in the show:

My guest, Meg Worden, was born in Lake Charles, Louisiana. With her father in the oil business and her mother working for the airlines, she spent a lot of time moving—from Norway to Texas, she's been just about everywhere. She has also lived quite a life, and has an amazing story to tell.

She's a Wellness Consultant, Writer, and Health Coach. But Meg is not your everyday health coach. Her methodologies go way beyond diet to a place where your body is a brilliant tool—to give, receive, and connect. Her practice is about giving individuals the ability to be more responsive (vs. reactive) to the things that life throws at you on a daily basis—to survive and thrive. To say her sessions go pretty deep would be an understatement.

Meg basically works to activate magic in people. She's the Director of Strategic Partnerships at A Social Ignition, an organization that has developed a curriculum for entrepreneurship taught inside and outside of prison. She writes, helps spread stories about the broken justice system, coaches, and speaks internationally about using health and wellness as an element of success.

But the most inspiring part of her multi-layered life is when she found her voice and learned to tell her fascinating story. That story involves drug charges and federal prison. And it's a story you'll want to listen to.

It turns out learning how to tell this story was so important on so many levels. And when she finally decided to do it, pushing past the worry, about her business, neighbors, and clients—it was one of the best decisions she's ever made. And that is why I wanted her on the show–to teach others how to put something in the world that creates a connection.

Letting her story out was beyond scary. Think about it… "Hi I'm Meg, I'm a health coach and I was in prison." But in the end, the decision to tell her story has made all the difference in the world because it's established many connections with other humans, some her own clients. It's actually helped her health practice because having it out there makes people feel they'll be working with a human. Honesty like this activates compassion not judgement or fear.

We go deep into her coaching practice, her daily routine, and what inspires her. We also discuss why the pervasive messages centering on self-improvement—the "you're not good enough" message—might be detrimental and why it infuriates her.

Meg has an amazing story and she has a lot to teach. I think you'll love this interview.

What you’ll learn:

• The importance of putting something out into the world that creates a connection.
• Why it's always important to come back to health and your body.
• Sometimes getting more out of life is about stopping.
• A huge part of figuring out who you are is about not focusing on yourself, and instead being part of a collective.
• That telling hard truths can often lead to peace.
• While during her time in prison, she met only one person she thought really deserved to be there
• How to better tell your own story.

Questions I ask:

• Do you see your time prison as a gift?
• How did you start telling your story?
• How has being 100% honest about your past helped you and your business?
• What is a typical work day like for you? How do you get so much done?
• What is "showing up?"
• If you had a chance to hang out with anyone, alive or dead, who would it be?

Links mentioned in the show:

• A Social Ignition
• Dear People Who Live in Fancy Tiny Houses
• Modern Romance by Aziz Ansari
• Gabriel Garcia Marquez
• Janelle Hanchett: Renegade Mothering | Tales of A Wayward Mama
• Meg Worden at Back Fence PDX
• Meg's own site: MegWorden


Direct download: Episode_22How_Owning_Your_Story_Can_Change_Your_Life_with_Meg_Worden.mp3
Category:general -- posted at: 10:24am PST

“How many Mondays have you woken up with that sinking feeling in your stomach? … That feeling you get each morning when you know you have to go to a job you hate. That feeling you try to numb by telling yourself “At least I have a paycheck coming in.” Ugh.”

This copy, from Jill and Josh Stanton’s site Screw The Nine To Five sums up why they’ve built up such a loyal fan-base. They are speaking to individuals who want a life that lights them up inside. A place where they are boss. Wanna–be solopreneurs.

We go deep into “The Screw,” including methodologies for building a brand and attracting the right customers. You’ll love the way they play off of each other, and you’ll learn more than a thing or two from them.

We discuss how they started with affiliate sites. And how that slowly but surely evolved into something amazing. It took roughly two years but eventually they came to their current iteration of Screw the Nine to Five, and they certainly are NOT looking back.

I also get a great 1-2-3 methodology for someone wanting to build an online brand that attracts customers. These two are really great teachers, so you’ll love their detailed answers, and I know you’ll walk away with a branding/marketing to-do list.

You’ll learn why getting products out there and testing, testing, testing might be better than the conventional “build an audience first” strategy.

And then there is SCRUM, yes, SCRUM You’ll learn how Jill and Josh used this method to complete an insane amount of work in a really short amount of time.

We walk through a brand-building process–from finding your ideal customer to site design to the importance of cutting the fluff in your writing. If you’re a soloprenuer looking to build a brand, create products, offer services, or all the of the above, you’ll want to listen to this show.


What you’ll learn:

  • Where Jill and Josh met. (It’s a very interesting story.)
  • How free coaching calls can help you create a product or service that sells.
  • Why their initial product launch failed miserably (and what they learned from it).
  • The importance of finding the right customer by working to see the world through their eyes.
  • Why being different might be more important than focusing on a niche.
  • The importance of building a community right out of the gate.
  • Why you might want to create a Facebook group, and how to drive people to it.
  • What might be the greatest productivity hack on the damn planet.


Questions I ask:

  • What is a typical work day like for you two? And how in the world do you get so much done?
  • How important is it to focus on one specialty? One core area? (I know you’ll like the answer.)
  • What is the easiest way to find a talented web designer?
  • Can you create an ideal life and business? (They each have a really, really great answer to this question!)
  • What is the best way to find the most popular blogs in a niche (and discover what your competitors are currently selling)?


Links mentioned in the show:

Direct download: Episode_21-_Screwing_the_Nine_to_Five_with_Jill_and_Josh_Stanton.mp3
Category:general -- posted at: 9:03am PST

Pamela Wilson is someone I’ve been wanting to talk to for years, because when it comes to building an online brand, creating online courses, and blogging, she is so on point and always has been. She is now Executive VP of Educational Content, Rainmaker Digital, directs the Copyblogger blog, and runs her own property, Big Brand System.

Pamela started her blogging journey around 2009. What she thought she wanted to do was to write a book, but she soon discovered Copyblogger’s Teaching Sells course, and the rest is history. This discovery changed her course.

Even though she had done very little writing, her willingness to get out there attracted the attention of the people at Copyblogger, namely Brian Clark. It turns out that none of what has happened was part of her original game plan, and that is what makes her story so interesting.

We talk about building an audience, branding, and all things Copyblogger. We also drill-down into the mechanics of building a solid online presence. And this is what Pamela excels at—teaching others how to build an attention-getting online brand.

We not only talk through branding, but also get into all the changes she’s gone through over the years, including a big move to Nashville, Tennessee.

Pamela has dialed back the intensity of her own Big Brand System. But her system was originally built for those who want to do their own marketing and don’t know where to start. She is brilliant at boiling down the art and science of branding and marketing, making the process easy to understand and implement. So, if you’re a solopreneur looking to build an online brand, you’ll want to listen to this discussion.

What you’ll learn:

  • The most important steps to building a brand, from finding your ideal customer to position yourself in the market, to visual branding.
  • Why it is so important to know exactly who your ideal customer is.
  • Why a simple “like/don’t like” list is so important to.
  • The importance of mastering the art of delegation.
  • Details on the Rainmaker platform.

Questions I ask:

  • What have you learned from the folks at Copyblogger, especially Brian Clark?
  • Vocation: Is it better for an aspiring entrepreneur to niche down or be a master of many disciplines? (I think you’ll like the answer.)
  • Can you create an ideal life and business?
  • How did you find your “unique brilliance?”
  • What is your creative process and how do you structure your day?

Links mentioned in the show:

Direct download: Pamela_WilsonHow_to_Stand_Out_with_an_Unforgettable_Brand.mp3
Category:general -- posted at: 9:10am PST

Steve Woodruff describes his Clarity Therapy consultations as “a combination of personalized DNA sequencing, strategic brainstorming, targeted branding, and, one-on-one therapy.” And the word on the street is that Steve is extremely skilled at helping individuals and small businesses discover their fit.

Clarity Therapy evolved from something else. While working as a matchmaker between bio pharma companies and vendors (he calls his company, Impactiviti, the eHarmony of Pharmaceutical training) Steve saw a matchmaking need. He soon realized that this need could turn into a sound business. Many vendors did a poor job differentiating/branding themselves, so he worked on a brief exercise helping them figure out their brand. Clarity Therapy grew out of this matchmaking business. He now runs two distinct businesses, helping companies and individuals differentiate themselves.

Steve helps them look at certain parameters to help them find their sweet spot—things like vertical and horizontal markets, ideal customers, size, and geography. And his sessions are really like therapy sessions—a place where he works to find their strengths and what they really want to do. He then works with them to shape a particular “fit” around their DNA—what their wiring desires. A clear, concise verbal business card that is all their own is the result.

“Now I see who I am” is probably something Steve hears often. This is why he calls it therapy.

Steve is an expert at helping solopreneurs flesh out their vision, find their sweet spot, and create messaging around it, and that is precisely why he is on the show. We discuss what I call, “Steve-isms”… a Memory Dart and a Verbal Business Card, why age equals wisdom (you are never too old to start over), and the little creative mecca he calls home, Franklin, Tennessee.

One of the keys to these “Steve-isms” is the fact that analogies are the quickest bridge to understanding. Borrowing well understood imagery is sooooo underutilized and so crucial to a clear brand image. Here are a few examples… “Craig has the mercedes of podcasts for marketers.” Yeah, I do, And Steve’s own “eHarmony of pharmaceutical training” mentioned above. This imagery is something people immediately understand and it leaves and impression—easily digested and easily remembered.

I ask him: How would you help a Multipotentialite find their fit? Help them take their multiple threads of interests and abilities, find a place in the market they can dominate, and create a clear brand around this? Steve has an answer. As a branding guy, this is exactly why I loved talking with him. I know you’ll love this show…

What you’ll learn:

  • The importance of shedding the 9-5 mentality.
  • The amazing benefit of a creative, inspired community. Why the little burg Steve calls home is so good for his creative soul.
  • One of his primary goals was to have a portable business—9 years ago! (Great things take time.)
  • The importance of knowing if you’re an introvert, extrovert, or ambivert.
  • Age is a benefit when it comes to business experience (of course it is, but we always need to hear this.)
  • Why focusing on an elevator pitch is the wrong idea.
  • Why it all comes down to the meat and potatoes of helping people and building relationships.


Questions I ask:

  • What is step one to define your brand?
  • Is it crucial to “niche down?”
  • What is a Memory Dart?
  • Does the online course model have potential?
  • What is a verbal business card?
  • How do you structure your social media interaction?
  • Can you create an ideal life and business? (You’ll love his answer)


Links mentioned in the show:

Multipotentialite Emilie Wapnick.
Hugh Macleod’s “You can’t read the label of the jar you’re in.
Frothy Monkey
coffee shop in Franklin, Tennessee.
Clarity in 60 Seconds.
Steve’s site:

Direct download: Steve_Woodruff_on_Finding_your_Fit.mp3
Category:general -- posted at: 9:04am PST

Around 2010 my guest entered the world of blogging as an internet lifestyle entrepreneur. But in 2012 he heard about something called Kindle publishing, and after a bit of experimentation, was soon fully immersed in this new world. So, he sat down and thought about strategies for online publishing, specifically Amazon digital publishing. Steve Scott entered the digital realm of Amazon publishing in 2012, and has never looked back.

With his own line of successful books, Steve is now teaching others how to build a Kindle publishing business.

“How do I get started with Kindle publishing? What’s the best way to increase my book sales? Can an “Authority Business” help me connect with potential readers?” As he states on his site, “all these questions are answered on my blog.”

You might call him “The Kindle Publishing Answer Man.” And that’s why is he on my show. He is “the man” when it comes to delivering proven strategies for building a nonfiction Kindle business that generates a reliable income. We get deep into his creative and production process when it comes to book publishing.

We not only discuss Kindle publishing but we also talk about habits and how he is so consistently productive. According to Steve, the only way to improve yourself is to set achievable goals and develop daily habits that move you towards these outcomes. People who’ve achieved something special have talent and experience, but one thing all high achievers have in common is routine (i.e. good habits). Steve is no exception. In fact his little Kindle publishing empire is based on books about habits.

Steve and I talk about the importance of being selective and batching. Of networking and working with those who love your stuff—finding the right people—your “street team”—and cultivating those relationships, and a lot more. I know you’ll like this one.

What you’ll learn:

  • Details on Amazon Kindle Direct Publishing (KDP)
  • The importance of having a strategy for making money out of the gate.
  • 20,000-25,0000 words is the sweet spot for a KDP book.
  • Why it all comes back to the email list.
  • The importance of having a content platform behind your books.
  • His brilliant but simple brainstorming / outlining process (it involves nothing but a writing implement and index cards).


Questions I ask:

  • What is the difference between Kindle publishing and self publishing?
  • Is there a common theme with a blogger not making money?
  • Can you create an ideal life and business?
  • Is blogging dead?
  • How important are reviews for publishing to increase you book’s ranking on amazon?
  • What percentage of your income is from book sales?
  • Should you go with the Pat Flynn “be everywhere” strategy?


Links mentioned in the show: