Wed, 15 July 2015
Stanford (Stan) Smith has created a beautiful marketing machine of his own making. And the reason I had him on the show was to dispense sage bits of wisdom on the topic of online business done right—how to sell with your business blog.
So, this podcast is about the art and science of creating an online property that brings in clients and moves the needle in your business.
Stan's business, Pushing Social, combines strategy and implementation to help clients enjoy a return on their content marketing investment quickly. And I would like to emphasize "quickly," because Stan is a no-nonsense guy with marketing smarts and a great business mind.
Trust me, if you want to sell with your business blog, THIS is the show for you.
So, how did Stan do it?
The key to him truly hitting his stride was the realization of several core concepts…
His plan… initially a very focused methodology of getting on the radar.
You may have heard of Brian Clark, Jay Baer, and Michael Stelzner. Stan realized they had the biggest audience and the golden role of online marketing is that you must get on the radar of the people who have the audience.
How did Stan Smith (Pushing Social) get on the radar of some of the biggest names in the content marketing / social media world?
What about your business? Can you do the same type of outreach today?
Of course you can. If you want to get on the radar of an influencer in a particular niche, first be helpful. Go to them and start contributing, commenting and work at building a relationship.
What about finding the right customers?
According to Stan, you must first know what is going on in the head of your consumer. Do a survey to find out who they are and what they need. At first he spent a full month giving out free 30 minute sessions. He then turned these sessions into products and services.
How do you find the right customers online?
Create a buyer persona with a focus on 2 things…
Then figure out the most unique way you can help them. Research and find out what your competitors are unwilling to do? Find out how others are talking about your niche and devise a way to talk about it differently.
Ask yourself… How am I going to not sound like everyone else?
Do you want an Example?...
In this podcast Stan lays out an actionable 1-2-3 plan using the example of someone with a fitness blog trying to attract and obtain clients. We talk about creating an online property that prompts them to say… "I want to learn a bit more about what you do”.
What are the most essential very first steps?…
What should you NOT do?
Take a look at your activity—especially that wasted Facebook time—following people back, commenting, emailing, etc. And develop the mindset that all activities should lead to a result. You should always have a reason for doing something, matched to a return.
Stop worrying about missing out. Or maybe you should ask yourself the following: Was your last client from Facebook? Twitter? If not, figure out what needs to change in your world.
Think about how many sales you closed and what led to them. If you spend much of your time writing blog posts, and those posts lead people to download your guides and look deeper into your offerings, that's a positive activity.
Pay attention to the metrics that help you get better. If blogging leads to another activity that somehow moves the needle in your business, that's a good thing.
What about about creating your ideal life (achieving your dream business)?
And last, but not least, Stan has some amazing advice on creating an ideal life and business. It's at the very end of the podcast and it's well worth the listen, so hang in to the end. You won't be disappointed.
What you'll learn:
Questions I ask:
Links mentioned in the show:
Asana (one of my favorites)
Direct download: Stanford_SmithHow_to_Create_a_Breakout_Online_Business.mp3
Category:general -- posted at: 4:32pm PST