The Art of Breaking Out with Craig McBreen

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Syndication

Who is Gini Dietrich? She is the Founder and Chief Executive Officer of PR firm, Arment Dietrich, Inc. Gini also runs a blog called Spin Sucks, which almost tops 60 of the best Public Relations blogs in the world, wrote a popular book of the same name, and is continually recognized as one of the most influential execs in the social media realm.

I can't say enough about her social media acumen, and talents in PR, writing, and community-building. She's also endowed with some sort of super-productivity gene. She's one of the smartest, giving, and most influential bloggers you'll find. As an avid cyclist, I personally wonder how she gets it all done.

In this episode of the Art of Breaking Out, I ask her a broad range of questions, from dealing with haters to fostering and growing an online community. She also has a surprising passion project I think you'll find interesting.

Gini knows her stuff, and I am grateful for the opportunity to share this talk with you. I hope you enjoy.

Some questions I ask:

What steps were involved with building such an amazing community?

How do you deal with haters?

As a self-described introvert, how do you recharge? (She has some great tips.)

How does someone find his or her voice and begin to tell their unique story (across multiple channels)?

What's so great about Chicago?

You'll also learn:

The single best way for a beginning blogger to drive traffic to his or her site.

Details on networking and growing an audience of avid commenters.

The type of posts that actually bring in business.

Why you should never drink and comment ;)

Why she's a techie at heart (Semantic SEO anyone?)

And about a big, bold, and personal passion project she'll be taking on.

Resources and links discussed in this show:

The Goldfinch

Martha Stewart and Snoop Dog (Snoop Lion) make mashed potatoes.

Wild

Susan Cain

The infamous Jeans Not Appropriate for Public Speaking post

 

Did you get something out of this podcast? Jump on over to iTunes and let me know what you think. The best way to support the show is with an iTunes review.

Direct download: Gini_Dietrich_on_Community_Building_and_More.mp3
Category:general -- posted at: 2:11pm PDT

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