The Art of Breaking Out with Craig McBreen







March 2015
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“The expression of your soul’s calling may take many forms throughout the creation of your body of work.”

Srinivas Rao has interviewed roughly 500 people since he started podcasting in 2010. He's now the CEO of Unmistakable Media and the host of the Unmistakable Creative Podcast, a place where he's interviewed ex-cons, happiness researchers, world famous cartoonists and entrepreneurs. In 2013, he self published The Art of Being Unmistakable which became a Wall Street Journal and Amazon Bestseller.

In my interview with Srini we explore a variety of topics, but we often come back to exploring the expression of your soul's calling. We discuss how a certain level of success can lead you to lose touch with your original mission and actually be damaging, and how you can come back from these low points.

"Your willingness to NOT follow someone else's instructions to the letter is where you start to find those edges that actually give you your ability to find what makes you unmistakable."

We talk about success, alignment, and transformation. How going down the wrong path—sometimes brought about by the intoxicating allure of success—can be so damaging. And how you can get back to your original purpose, even if you've lost your way. Why a carefree can-do attitude often leads to big things—breaking out—and why it's so important to sustain that momentum through intention and dedication to the craft.

We talk about fear, anxiety, and how sometimes true change—getting back to the essence of what is in your heart—only comes about through struggle. And how his best-selling book, The Art of Being Unmistakable, led to an interview with Glenn Beck, and what that meant for Srini both personally and professionally.

Some questions I ask:

  • What does it mean exactly to create soul food instead of junk food?
  • How do you find and prepare for guests? And who does post production for your podcast?
  • Where are you on the mechanics of building an online presence?
  • How did your relationship with Glenn Beck come about?
  • What IS being unmistakable?

You’ll also learn:

  • Why you should make a list of all the things you love and just start doing them. 
  • Why you need to check yourself constantly and reevaluate WHY you are doing "it."
  • Why spinning your wheels—that period of pain and frustration—is necessary for success.
  • And why you should never start out with mechanics in mind, but instead focus on your craft.

Resources and links discussed in this show:

Jim Bunch—Designing Your Environment for Optimal Performance and Creativity

The Intoxicating Allure of Success

Austin Kleon Steal Like an Artist

Elle Luna–The Crossroads of Should and Must

The Art of Being Unmistakable

Direct download: Srinivas_RaoExploring_the_Expression_of_Your_Souls_Calling.mp3
Category:general -- posted at: 3:42pm PDT

Who is Gini Dietrich? She is the Founder and Chief Executive Officer of PR firm, Arment Dietrich, Inc. Gini also runs a blog called Spin Sucks, which almost tops 60 of the best Public Relations blogs in the world, wrote a popular book of the same name, and is continually recognized as one of the most influential execs in the social media realm.

I can't say enough about her social media acumen, and talents in PR, writing, and community-building. She's also endowed with some sort of super-productivity gene. She's one of the smartest, giving, and most influential bloggers you'll find. As an avid cyclist, I personally wonder how she gets it all done.

In this episode of the Art of Breaking Out, I ask her a broad range of questions, from dealing with haters to fostering and growing an online community. She also has a surprising passion project I think you'll find interesting.

Gini knows her stuff, and I am grateful for the opportunity to share this talk with you. I hope you enjoy.

Some questions I ask:

What steps were involved with building such an amazing community?

How do you deal with haters?

As a self-described introvert, how do you recharge? (She has some great tips.)

How does someone find his or her voice and begin to tell their unique story (across multiple channels)?

What's so great about Chicago?

You'll also learn:

The single best way for a beginning blogger to drive traffic to his or her site.

Details on networking and growing an audience of avid commenters.

The type of posts that actually bring in business.

Why you should never drink and comment ;)

Why she's a techie at heart (Semantic SEO anyone?)

And about a big, bold, and personal passion project she'll be taking on.

Resources and links discussed in this show:

The Goldfinch

Martha Stewart and Snoop Dog (Snoop Lion) make mashed potatoes.


Susan Cain

The infamous Jeans Not Appropriate for Public Speaking post


Did you get something out of this podcast? Jump on over to iTunes and let me know what you think. The best way to support the show is with an iTunes review.

Direct download: Gini_Dietrich_on_Community_Building_and_More.mp3
Category:general -- posted at: 2:11pm PDT

Who is Amy Harrison? As a copywriter, content coach, and public speaker, her domain is teaching businesses around the world how to avoid drab content and write copy that speaks to your ideal customer.

I'm guessing she might have a cult-like following with AmyTV. 

And she continues to impress with her memorable live training sessions. (I think you'll understand why after listening to this interview.)

Amy believes every employee has the potential to create content that attracts, persuades, and converts readers into customers. And her formulas can work just as well for any solopreneur trying to break out in the online space.

She's trained as a film and TV screenwriter;

certainly knows how to use humor in marketing;

and has run workshops in over 20 countries.

She is funny, engaging, full of energy, and has a ton to teach you, Dear listener, so don't miss this one.

Some questions I ask:

  • What does it take to produce one episode of AmyTV?
  • How do you effectively use humor in your successful workshops? 
  • And how can we apply humor in our storytelling?

You'll also learn:

  • What Sesame Street, John Cleese, and Louis C.K. have in common.
  • About identifying “Areas of Impact” to get your customers' attention.
  • Great tips on effectively speaking to your ideal client.
  • And why we both think comedians are the best creative instigators.

Resources and links discussed in this show:

Write with influence

Marc Maron's WTF

Psycho-Cybernetics by Maxwell Maltz

Your Erroneous Zones by Dr. Wayne Dyer

Direct download: Amy_HarrisonBreak_Out_with_Compelling_Content.mp3
Category:general -- posted at: 5:09pm PDT