Wed, 18 February 2015
Who is Mark Schaefer? Just in case you don't know, he's an author, speaker, college educator... and social media strategy consultant.
And yes, we do discuss social media, but much of the focus is on this post titled "A speech you will never hear again." The topic? How blogging saved Mark's life.
The post resonated with me because we all have to deal with darkness and pain, but Mark's speech transcript centers on how you can bend negative emotions into positive, life-changing strength. A place where you emerge as a new person. I LOVE that, and truly enjoyed this amazing conversation.
Yes, Mark really knows social media, but we dive deeper in this interview and I think you'll enjoy it.
Some questions I ask:
You'll also learn:
Resources and links discussed in this show:
Jay Baer's "Jay Today"
How to make a living on Vine [Juan Pablo Zurita]
Content Shock: http://www.businessesgrow.com/2014/01/06/content-shock/
Did you get something out of this podcast? Jump on over to iTunes and let me know what you think.
Wed, 4 February 2015
Lisa Gerber works with clients to discover their unique story, and find creative ways to get that story embedded in the conversation of their target audience. She thinks businesses, CEOs, and individuals achieve their big leaps through better storytelling, and I happen to agree.
I believe if you want to truly break out and create an online brand built to last, you must first develop a core narrative. We call that storytelling and Lisa has some great insight into this very process. If you're looking to make your way online or to take some big leaps of your own, listen to this show.
From the marketing manager at a popular ski resort to managing one of the most popular and award winning blogs in the PR industry, Lisa has marketing chops. But she also has a story to tell, and she can help you tell yours.
Some questions I ask:
You’ll also learn how Lisa has helped others uncover their narrative, her perpetual search to balance happiness with ambition, storytelling, wine-making, and a lot more…
Did you get something out of this podcast? I want to know in the form of a review on iTunes or Stitcher.