The Art of Breaking Out with Craig McBreen







April 2014
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Ryan Hanley is a guy with quite a bit to teach both individuals working to bust a move and business owners trying to make their way in the online kingdom. 

His goal? To help brands and businesses find their audience, tell their story and win the battle for attention online.

He's deep into the world of content marketing and specializes in helping people create content that really moves the needle, but he's also quite the storyteller. Some of his favorite topics are creativity, inspiration, and storytelling, and we cover them all.

If you're looking to learn more about online marketing, how to build your personal brand, or make some changes in your life, I think this is the show for you, as we cover all bases.

Some questions I ask:

  • Can social media engagement kill your business?
  • What does it mean to be a thought leader?
  • How do you ride the initial wave of excitement and get back to why you started in the first place?
  • What are some actionable steps to building a powerful, yet sustainable online presence?
  • How do you build an audience?

You'll also learn about:

  • Details on his book "Content Warfare: How to find your audience, tell your story and win the battle for attention online." And his very successful pre-order campaign.
  • How to plow through your "pick and shovel" period, "the dip."
  • Why Chris Brogan is nothing close to an overnight sensation.
  • The importance of creativity in your work, and more.

Did you get something out of this podcast? I want to know.

Direct download: Podcast_3_Ryan_Hanley.mp3
Category:general -- posted at: 4:31pm PDT

Brian Thompson is a guy with chops. He spent twenty-two years in the music industry, started a record label, a daily podcast, an artist management company, and even tour-managed a popular rock band. He also built a successful website, Thorny Bleeder, that was part music marketing, part kick in the shins motivation.

But that all changed this year when Brian moved from the bustling city of Vancouver, B.C. to a small town on British Columbia's Sunshine Coast.

He's now a writer, poet, podcaster, amateur photographer, and author of the upcoming book, "Sparks to Awaken." And his new online home,, focuses on the subjects he is most passionate about; mindfulness and self-awareness, inspiration and motivation, fighting resistance, personal development, spirituality, philosophy, Buddhism, Taoism, and Transcendentalist thought. 

If you're looking to make some changes in your life and want to hear from someone who's done this in a big way, this is a must-listen.

Some questions I ask:

  • What sparked you to change? And how did you get past the fear and uncertainty?
  • How does someone even start to realize his or her dream? Choose his or her adventure?
  • What is your daily ritual? How has Eastern philosophy helped?

You'll also learn about:

  • Details on the pre-order campaign of his book, "Sparks to Awaken."
  • His amazing Icelandic adventure, and the opportunities that came his way because of it.
  • The blogging platform he uses. (and it's not WordPress.)
  • "The Four Agreements" by Don Miguel Ruiz

And, how you can start showing the world what you're capable of.

Did you get something out of this podcast? I would love to know.

Direct download: Podcast_2_Brian_Thompson.mp3
Category:general -- posted at: 2:37pm PDT