Wed, 4 February 2015
Lisa Gerber works with clients to discover their unique story, and find creative ways to get that story embedded in the conversation of their target audience. She thinks businesses, CEOs, and individuals achieve their big leaps through better storytelling, and I happen to agree.
I believe if you want to truly break out and create an online brand built to last, you must first develop a core narrative. We call that storytelling and Lisa has some great insight into this very process. If you're looking to make your way online or to take some big leaps of your own, listen to this show.
From the marketing manager at a popular ski resort to managing one of the most popular and award winning blogs in the PR industry, Lisa has marketing chops. But she also has a story to tell, and she can help you tell yours.
Some questions I ask:
You’ll also learn how Lisa has helped others uncover their narrative, her perpetual search to balance happiness with ambition, storytelling, wine-making, and a lot more…
Did you get something out of this podcast? I want to know in the form of a review on iTunes or Stitcher.