The Art of Breaking Out with Craig McBreen

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Around 2010 my guest entered the world of blogging as an internet lifestyle entrepreneur. But in 2012 he heard about something called Kindle publishing, and after a bit of experimentation, was soon fully immersed in this new world. So, he sat down and thought about strategies for online publishing, specifically Amazon digital publishing. Steve Scott entered the digital realm of Amazon publishing in 2012, and has never looked back.

With his own line of successful books, Steve is now teaching others how to build a Kindle publishing business.

“How do I get started with Kindle publishing? What’s the best way to increase my book sales? Can an “Authority Business” help me connect with potential readers?” As he states on his site, “all these questions are answered on my blog.”

You might call him “The Kindle Publishing Answer Man.” And that’s why is he on my show. He is “the man” when it comes to delivering proven strategies for building a nonfiction Kindle business that generates a reliable income. We get deep into his creative and production process when it comes to book publishing.

We not only discuss Kindle publishing but we also talk about habits and how he is so consistently productive. According to Steve, the only way to improve yourself is to set achievable goals and develop daily habits that move you towards these outcomes. People who’ve achieved something special have talent and experience, but one thing all high achievers have in common is routine (i.e. good habits). Steve is no exception. In fact his little Kindle publishing empire is based on books about habits.

Steve and I talk about the importance of being selective and batching. Of networking and working with those who love your stuff—finding the right people—your “street team”—and cultivating those relationships, and a lot more. I know you’ll like this one.

What you’ll learn:

  • Details on Amazon Kindle Direct Publishing (KDP)
  • The importance of having a strategy for making money out of the gate.
  • 20,000-25,0000 words is the sweet spot for a KDP book.
  • Why it all comes back to the email list.
  • The importance of having a content platform behind your books.
  • His brilliant but simple brainstorming / outlining process (it involves nothing but a writing implement and index cards).

 

Questions I ask:

  • What is the difference between Kindle publishing and self publishing?
  • Is there a common theme with a blogger not making money?
  • Can you create an ideal life and business?
  • Is blogging dead?
  • How important are reviews for publishing to increase you book’s ranking on amazon?
  • What percentage of your income is from book sales?
  • Should you go with the Pat Flynn “be everywhere” strategy?

 

Links mentioned in the show: