The Art of Breaking Out with Craig McBreen

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My guest, Chris Ducker, is an outsourcing expert. Well that might be an understatement because when it comes to all things virtual staff related, Chris is the go-to guy.

But this podcast is all about something else he's really, really good at—personal branding. In fact there's a little project called Youpreneur that Chris has launched and it has everything to do with rock-solid brand-building.

We start off talking all thinks Philippines, and you'll learn a few fun facts about the people and the country Chris calls home.

Then we discuss his start in the publishing world in London, and his transition to designing an entire sales and marketing funnel for an infomercial business. Turns out that this industry is actually where Mr. Ducker cut his teeth in the world of brand-building, and he learned a ton about corporate branding and identity.

Next, we talk about his mentors—one good, one bad. And how the bad one drove him to get out of a very, very toxic work relationship. This gave him the impetus to bust a major move and transition into the entrepreneurial world, starting in 2006 with the Live to Sell group.

We dive into how the Chris Ducker personal brand has evolved over the years. And why he stopped pulling back and just went ahead being his authentic self. So, he went all-in with his own new platform in 2012. This branding discussion leads to one of my favorite topics—the intersection of passion and knowledge; what this means for others and what it meant for him while developing his story and fleshing out his online brand.

This leads to the topic of what most people do wrong when it comes to brand-building. So we discuss the passion versus a solid business model; success, selling, and the mistakes too many people make. We mention Pat Flynn, and it turns out Pat Flynn's fortuitous—and quickly successful–arrival on the blogging scene was not a fortuitous accident at all. And why "success" almost always comes down to effectively solving a problem. A customer's pain point.

We dive head first into the live streaming phenomenon and I ask Chris to convince me that Periscope—and the live streaming craze in general—is worth my time. He has a very interesting viewpoint on this medium, how it exposes people in its live, unedited format, and how it might shake out over time.

I conclude the show by asking him what showing up means to him. (I think you'll love his answer.)

Questions I ask:

  • How hard was it to whittle down your content to a laser-focused brand?
  • Why do most people fail to gain traction with their online brands?
  • Is Periscope (and the live streaming craze in general) worth it? What does one gain from being on one of these platforms?
  • What does showing up mean to you?
  • What was the process like developing your personal brand—from a design and story perspective?

What you will learn:

  • Filipinos are the world's biggest gin drinkers. No kidding.
  • Chris is a huge Bruce Lee fan.
  • My favorite saying form the interview: Attract the best, repel the rest.
  • Chris's personal logo was done in less than a day.
  • Why cashing in on your passion is never a great model. (Profit trumps passion.) You can't pay the bills with excitement levels. Build it. Market it. Sell it. To as many as you can.
  • Chris thinks the live streaming phenomenon is personal branding gold, if done right.
  • He currently sponsors over 30 children for school.

Links Mentioned in the Show:

Direct download: Episode_43-_Chris_DuckerHow_He_Built_a_Magnetic_Personal_Brand.mp3
Category:general -- posted at: 5:23pm PDT