The Art of Breaking Out with Craig McBreen

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Syndication

My guest, Stephanie Sammons, excels at helping businesses and solopreneurs grow their digital influence, impact, and income to attract, win, and keep clients in the digital age.

Stephanie is a digital marketing strategist who knows the ins and outs of content marketing. She is also extremely well versed in the world of LinkedIn, and the author of the new book titled Linked to Influence.

In today's episode, Stephanie and I discuss social media and content marketing done right, but we also get into her story—from 15 years in the corporate financial services world to her current business, which is all about helping small business and professional services entrepreneurs build online influence and become more profitable in the process.

We talk about balance (she calls it the opposite of perfection), what success truly means for the modern day entrepreneur, and Stephanie's own reinvention.

She believes that a healthy brain, healthy body, and healthy business all have to come together to achieve true success. I do too and it's why I had her on the show.

Questions I ask:

  • Are you still a singer songwriter? And how has that helped your online ventures?
  • What are some effective initial steps to effectively network on LinkedIn?
  • Why has the digital marketing community ignored LinkedIn in for so long?
  • What are effective strategies for using LinkedIn's publishing platform, LinkedIn Pulse?
  • Is the future of work about combining a variety of skills in new and interesting ways?

Things you will learn

  • Stephanie is a singer-songwriter and recording musician. And her 25 year old Gibson Hummingbird is her instrument of choice.
  • How Stephanie reinvented her career
  • She has a daily yoga practice that helped spark her reinvention and change her life.
  • The importance of hiring a coach for help.
  • Initial strategies for utilizing LinkedIn.
  • At 5'4", she was a point guard on her college basketball team.
  • She is a Certified Financial Planner with experience managing $1M+ investment portfolios.
  • The amazing value of LinkedIn's massive database

Links mentioned in the show: