The Art of Breaking Out with Craig McBreen







April 2018
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My guest today, Natalie Sisson, likes to call herself the Suitcase Entrepreneur because, since leaving her home of New Zealand in 2006, she has travelled the world, lived out of a suitcase, and run a successful—multiple six-figure—online business that allows her the freedom she loves. And it's this freedom she teaches others to do. In fact she is I’m on a mission to help 1,000,000+ entrepreneurs create true freedom in life by 2020.

Her amazing success and these lofty goals are why I wanted to get Natalie on the show.

We start talking about her varied background, her amazing competitive streak, and how and where she started in the corporate world. And why her early corporate experience turned her onto the entrepreneurial world.

We also discuss why earlier this year, Natalie dropped everything and came back home to Wellington, New Zealand to be with her family. Yes, the Suitcase Entrepreneur now has a home base in New Zealand after traveling for years out of a suitcase. We get into what it means for Natalie, her brand, and her audience.

You know that I love branding done right, and we get into the basics of brand-building, including a brief discussion of Simon Sinek's Start with Why. In fact, we discuss the importance of finding your Why and how crucial it is to creating a breakout brand. But we also get into focusing on your Why not—the reason why you are not achieving what you want to in your personal and professional life. Not letting life just happen to you.

Natalie is also focused on a big, bold project called the Right to Freedom Initiative. A social enterprise built to allow individuals to recognize where they fit on the Global Freedom Scale, and what they can do to improve this for themselves and others. She wants to do the first global study on freedom, and w get deep into this.

Fact: a freedom-based life doesn’t always have to mean traveling the world. It's more about pursuing the freedom to make choices that feed your soul. If you want to I set your own rules, do your own thing, and build a brand that both feeds your soul and leads to success, you'll love what Natalie has to say.

Questions I Ask:

  • How different is life going to be for you now that you are in Wellington permanently?
  • What kind of advice would you give a budding blogger looking to start online, especially regarding branding?
  • If someone wants more freedom in life and business, what are the first actionable items to get them on the right track?
  • You offer a ton of products and services. Of all the things you do, is there any one thing that stands out as the most lucrative for you?
  • How did your Right to Freedom Initiative start? What are your big goals with this project?
  • What is "showing up" to you?
  • Is the future of work about mixing a variety of skills in new and interesting ways?

What You'll Learn:

  • How to build a brand that clearly represents what you do, why you do it, speaks to the right people, and moves the needle in your business.
  • The importance of joining a mastermind group.
  • One of the biggest problems solopreneurs have is going it alone and not surrounding themselves with like-minded business people.
  • The benefits of buying experiences over stuff
  • All about her special "big ass" project.
  • The importance of being a leading learner.
  • The amazing value of sitting down for 20 minutes and writing out your ideal day.

Links Mentioned in the Show:

Direct download: Episode_32Natalie_SissonHow_to_Build_a_Freedom-Based_Life_and_Business.mp3
Category:general -- posted at: 12:59pm PDT