Tue, 15 December 2015
My guest, Gini Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-area integrated marketing communications firm. She also runs the PR and marketing blog, Spin Sucks, one of the most popular PR blogs on the planet.
Gini delivers keynotes, panel discussions, coaching sessions, and workshops on the subject of using online technology in communication, marketing, sales, and HR. In my opinion she is an expert when it comes to modern blogging, brand-building, and community.
We talk about her early career, from working for Fleishman Hillard to her current firm, Arment Dietrich. We get into when she first started her firm, her many life changes along the way, and the lessons she's learned, in business and in life.
We discuss how she helped her firm weather another of our nation's financial crises, particularly how she started to restructure her firm to get new business. Gini worked to change her company from the ground up by focusing less on media relations and more on social media, social advertising, content marketing, etc. An integrated approach to doing things—something practically no one in her industry was doing at the time. The big guys weren't doing it, but she was. And Gini was focused on doing more, much more, to help her clients grow their businesses.
She created a lean team and went virtual. So, we get into a few details regarding building a virtual organization with people scattered around the globe. We also drill-down into the specifics of integrated marketing, how it relates to the PR industry, as well as small businesses and solopreneurs.
We also get into the mechanics of branding, story, and marketing for the small guy, We even discuss the fact that Gini recently became a foster parent. So we get into the foster care world and how she is doing her own thing to change it. We even get into a not-so-timely discussion of the Chicago Cubs. I know you're going to like this.
Questions I ask:
What You’ll Learn:
Links Mentioned in the Show:
Direct download: Episode_29Gini_Dietrich_On_Changing_Perceptions_in_Business_and_in_Life.mp3
Category:general -- posted at: 10:03am PST