The Art of Breaking Out with Craig McBreen







January 2019
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My guest, S. Anthony Iannarino is an international speaker, author, teacher, and sales leader. But what I really love about Anthony is his depth of knowledge and amazing capacity to deliver it in multiple formats, over and over. From his daily blogging habit to powerful keynote speeches, he is always on point with actionable advice.

In this interview, we not only discuss what he knows best, sales, we also talk a little Zen, Ohio state football, and hair metal.

The start of our conversation centers on Anthony's life in the early 90s. In 1992 while living in Los Angeles and thriving in a sales career, Anthony was forced to have brain surgery and had to return home to Ohio. He ended up working at the family staffing business. Well he actually rejoined Solutions Staffing and he's help build that company into what is is today.

Anthony has not only built an amazing career, he's created a rock-solid personal brand. And part of the reason his brand is so established is his daily blogging practice. In fact, on December 28th, 2009, he told his wife he was going to write and share all he knew, daily. He also told her that within a year he would be keynoting conferences. He is now a sought after speaker but that has not slowed down his writing at all.

Fun fact? It turns our Anthony was the front man for rock band called Bad Reputation. He started the band when he was 17 because he saw Whitesnake and saw the way women looked at David Coverdale. It was like nothing he'd ever seen, so the next day he called his brother and said "we are starting a rock band, immediately if not sooner." They played Columbus, then L.A.

NOW he is playing around the world as a keynote speaker, more specifically, delivering keynotes and workshops in 36 cities across 8 countries. You'll love what he has to say. Anthony even runs through a cold calling script to give you the basics on getting customers via that old device called… wait for it… a phone.

Whether you cold call or not, if you want to get customers you should listen to this interview. We discuss everything from the power of selling to Buddhist monk Thich Nhat Hanh.

What you'll learn:

  • You wont find your voice until you start writing.
  • Consistency is key.
  • The importance of joining a small community and curating content.
  • When sharing your work, never worry about competitors because sharing leads to amplification! (You want that.)
  • The importance of giving away your ideas and being a true value creator.
  • Cold calling is still the easiest way to get customers. But it's just one part of a complete package.
  • Community first. You must have community before you develop any product.
  • Less focus on SEO, more focus on writing about things that matter works. As long as you do this on a consistent basis. (This, Google loves.)
  • How to make an effective cold call. (Anthony runs through a script.)

Questions I ask:

  • What are the most important initial steps for someone to take to get in front of the right audience?
  • Are people too focused on SEO?
  • How do you maintain such a consistent writing habit?
  • Is cold calling dead?
  • Should you ever worry about competitors when sharing your knowledge?
  • What are your morning habits? Practices that help you stay productive?
  • What does showing up mean to you? (You'll love his answer.)

Links mentioned in the show: