The Art of Breaking Out with Craig McBreen

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Syndication

Ana Hoffman has a property called Traffic Generation Cafe. A place built to help online business owners increase traffic and profits. She runs this site and teaches others how to efficiently run an online business. And she is quite good at it.

But in today's show we talk about a lot more. We kick off the talk with a discussion about her recent trip to Russia. And, yes we talk about Vladimir Putin… for a second ;) We discuss Ana's background and what it was like growing up in Russia, her world travels, and why she eventually left for the U.S.

It turns out that a chance meeting with an American missionary on the Streets of Saint Petersburg set the course for the rest of her life.

Fast forward a few years, and Ana is married and living in the U.S. But when her husband was unexpectedly unemployed (separated from the Air Force due to medical conditions) things changed. She had a young daughter to take care of, motivating her to start dabbling in the online realm. Starting with Ebay, then Multi-Level Marketing (MLM), she was soon immersed in the world of Google and SEO—she worked to learn all she could about this new and exciting world.

Like many, her first blog was a complete failure, so she scrapped it and started Traffic Generation Cafe (and, by the way, "cafe" is in there because she loves, loves coffee). When it came to generating traffic online, she was tired of feeling clueless, so she decided to change that, and boy did she ever. You'll love her actionable advice. And you’ll be fascinated by her story.

What you’ll learn:

  • Ana's great "how to write a blog post" advice. It involves a step-by-step checklist.
  • Why she makes checklists for just about everything.
  • The best SEO advice she can give: Repurpose your stuff in a site that ranks, and have a good call-to-action. (Hint: When your site doesn't have enough power to rank, places like SlideShare and YouTube do).
  • It usually takes 10-15 years to become an "overnight success."
  • She makes a case for Google plus.
  • She was initially a bad English student (hard for me to believe, but true.)
  • Failure jumpstarts success.
  • The importance of focusing on one thing each day, then breaking it down to an actionable checklist.

Questions I ask:

  • How did you get started in internet marketing?
  • How do you structure your day?
  • How to you structure and write a blog post?
  • How do you promote your posts?
  • Why are you still using Google Plus?
  • What are some little SEO tricks the audience can use to gain traction?
  • Is the money still in the email list?

Links mentioned in the show: