The Art of Breaking Out with Craig McBreen







April 2018
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“How many Mondays have you woken up with that sinking feeling in your stomach? … That feeling you get each morning when you know you have to go to a job you hate. That feeling you try to numb by telling yourself “At least I have a paycheck coming in.” Ugh.”

This copy, from Jill and Josh Stanton’s site Screw The Nine To Five sums up why they’ve built up such a loyal fan-base. They are speaking to individuals who want a life that lights them up inside. A place where they are boss. Wanna–be solopreneurs.

We go deep into “The Screw,” including methodologies for building a brand and attracting the right customers. You’ll love the way they play off of each other, and you’ll learn more than a thing or two from them.

We discuss how they started with affiliate sites. And how that slowly but surely evolved into something amazing. It took roughly two years but eventually they came to their current iteration of Screw the Nine to Five, and they certainly are NOT looking back.

I also get a great 1-2-3 methodology for someone wanting to build an online brand that attracts customers. These two are really great teachers, so you’ll love their detailed answers, and I know you’ll walk away with a branding/marketing to-do list.

You’ll learn why getting products out there and testing, testing, testing might be better than the conventional “build an audience first” strategy.

And then there is SCRUM, yes, SCRUM You’ll learn how Jill and Josh used this method to complete an insane amount of work in a really short amount of time.

We walk through a brand-building process–from finding your ideal customer to site design to the importance of cutting the fluff in your writing. If you’re a soloprenuer looking to build a brand, create products, offer services, or all the of the above, you’ll want to listen to this show.


What you’ll learn:

  • Where Jill and Josh met. (It’s a very interesting story.)
  • How free coaching calls can help you create a product or service that sells.
  • Why their initial product launch failed miserably (and what they learned from it).
  • The importance of finding the right customer by working to see the world through their eyes.
  • Why being different might be more important than focusing on a niche.
  • The importance of building a community right out of the gate.
  • Why you might want to create a Facebook group, and how to drive people to it.
  • What might be the greatest productivity hack on the damn planet.


Questions I ask:

  • What is a typical work day like for you two? And how in the world do you get so much done?
  • How important is it to focus on one specialty? One core area? (I know you’ll like the answer.)
  • What is the easiest way to find a talented web designer?
  • Can you create an ideal life and business? (They each have a really, really great answer to this question!)
  • What is the best way to find the most popular blogs in a niche (and discover what your competitors are currently selling)?


Links mentioned in the show:

Direct download: Episode_21-_Screwing_the_Nine_to_Five_with_Jill_and_Josh_Stanton.mp3
Category:general -- posted at: 9:03am PDT