The Art of Breaking Out with Craig McBreen

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Syndication

Who is Amy Harrison? As a copywriter, content coach, and public speaker, her domain is teaching businesses around the world how to avoid drab content and write copy that speaks to your ideal customer.

I'm guessing she might have a cult-like following with AmyTV. 

And she continues to impress with her memorable live training sessions. (I think you'll understand why after listening to this interview.)

Amy believes every employee has the potential to create content that attracts, persuades, and converts readers into customers. And her formulas can work just as well for any solopreneur trying to break out in the online space.

She's trained as a film and TV screenwriter;

certainly knows how to use humor in marketing;

and has run workshops in over 20 countries.

She is funny, engaging, full of energy, and has a ton to teach you, Dear listener, so don't miss this one.

Some questions I ask:

  • What does it take to produce one episode of AmyTV?
  • How do you effectively use humor in your successful workshops? 
  • And how can we apply humor in our storytelling?

You'll also learn:

  • What Sesame Street, John Cleese, and Louis C.K. have in common.
  • About identifying “Areas of Impact” to get your customers' attention.
  • Great tips on effectively speaking to your ideal client.
  • And why we both think comedians are the best creative instigators.

Resources and links discussed in this show:

Write with influence

Marc Maron's WTF

Psycho-Cybernetics by Maxwell Maltz

Your Erroneous Zones by Dr. Wayne Dyer

Direct download: Amy_HarrisonBreak_Out_with_Compelling_Content.mp3
Category:general -- posted at: 5:09pm PDT